I was working on financials today, which is my least favorite thing to do, and the thing I'm least gifted to do in terms of my working life.
So I made sure to watch some documentaries while I worked.
Here are some thoughts they shared that struck me, and which I thought might be helpful for you...
-Give them an idea they can't resist...
Big. Very helpful in terms of story development, and sermon-writing. Also helpful in terms of making sales pitches.
-Gifted advertisers are able to recognize what it is that turns people on...
Again, I like this very much. Both the idea that you can be 'gifted' to do something and the reality that turning someone on (whatever that means) is an absolute key to getting their attention and action.
-The TRUTH matters...
This is fantastic, freeing, and challenging all at once.
-Advertisers are trying to entertain society by using clients products...
They stressed that there is great value in entertaining someone. I like that. Am constantly seeking to apply that to each opportunity I have to speak to a group of people.
-We need to stop being careful...
We're told all our life to be careful, not to risk, to watch out. The sense from this doc was that it's only when we stop being careful and start routinely risking that we can achieve anything of significance. They also stressed how important it is to create a nurturing safe environment so that when you risk and get rejected you can find solace and healing so that you can up and risk again.
Great.
-The real risk is not in defying convention, but in trying to be authentic.
I really liked that. I get accused of being overly-sincere sometimes, but if getting labeled or called names is what comes from the quest for authenticity, so be it.
-A great product becomes the BADGE of a like-minded community.
Wow. So true. How can this be (appropriately) applied to a faith-community?
-There will always be somebody with a message...
True.
What's mine? How can I continue spreading it?
What's yours?
T
